In the world of aesthetics last week the announcement that Superdrug launched it’s Skin Renewal service in one of their flagship stores in London with a view to rolling this out nationally piqued a lot of positive interest at first. With Love Island bringing the beauty of aesthetic treatments to the masses in the comfort of their living rooms Superdrug are harnessing this market in high street form making these all the more accessible it would seem.
However, a week to ten days on and the retail giant is not the all conquering hero, facing backlashes from top plastic surgeons. Whilst both botox and dermal filler treatments are classed as non-surgical they are still invasive. Needles/Canulas are placed through the skin and anatomically the treatments need to be placed correctly or damage can be caused. Offering these treatments in a high street store make these seem less invasive to people when you are in fact undergoing a medical procedure. A cornerstone to consent to these treatments is understanding exactly that.
“Private clinics” and the clue is in the name are set up clinically for medical procedures in that they are sterile environments. A high street chemist does not really encapsulate this clinical set up – with thousands of people tramping through the door on a Saturday and whilst you are being led to a private consultation can Superdrug really guarantee a sterile environment with this sort of human traffic? The risk of infection is then far more significant.
Getting these treatments is not akin to having nails done or eyebrows waxed and people need to understand that these should only be carried out by highly qualified medical practitioners in a clinical environment which is exactly why top surgeons have spoken out about Superdrug.